PathAdvisor: Career Readiness Courseware for College Bookstores
Do you struggle to recommend courseware for gateway courses that boost retention and employability?
Now your faculty have an easy to adopt, custom solution: PathAdvisor career readiness courseware.
Career Key CEO Juliet Jones and Curt Ward, Associate Director - Course Materials, Tradebooks, and Shipping and Receiving, University Supply Store, University of Alabama - Tuscaloosa, partner since 2023
PathAdvisor is low friction to adopt, high value to students.
No access codes!
Registered ISBN
LMS partner integrations with 1 EdTech LTI 1.3; 1st Day Digital Delivery
Inclusive Access/Equitable Access ready
Top distribution – VitalSource and Follett Higher Education
Knowledgeable, responsive U.S. human customer and technical support
ICBA 2026 Show Special
(expires 3/31/26)
Boost career readiness in any course!
FREE one-semester PathAdvisor PILOT for any new course of any size, + 25% student discount on subsequent adoptions.
What career competencies does PathAdvisor courseware teach?
The PathAdvisor LTI 1.3 tool enables faculty to teach career competencies recognized by the National Association of Colleges and Employers (NACE):
Career and Self-Development
Critical Thinking
Technology including AI Literacy
Benefits
In 5 to 20 minute assignments, PathAdvisor helps students make decisions that lead to,
Higher grades
Higher rates of degree and program completion
Higher job satisfaction and performance
Higher income
Higher academic and career well-being (happiness)
In other words, student success.
“[PathAdvisor] highlighted my strengths, opened my eyes, and helped put me at ease. I feel like I’m on the right track.”
Courses that adopt PathAdvisor
Career Readiness from Gateway to Graduation
First Year Experience programs, Exploratory Studies, Freshman orientation
100-200 Introductory courses in any discipline including Business, Biology, Engineering, Social Work and more…
Professional development and career development courses
300-400-level courses that explore post-grad paths: Plans A, B and C
Over 70 college faculty use the PathAdvisor LTI 1.3 Tool to teach over 150 sections and nearly 10,000 students each year.
Dr. René Heredia, Business Program Coordinator, McCoy College of Business, with Career Key’s customer and technology team at the Texas State University Bobcat Store
Why Bookstores Love Us
Ease of Integration with the Largest Distribution Channels and LMS
Affordability – Inclusive and Equitable Access; Low List Price
Faculty Satisfaction (year over year course expansion)
Responsive, Knowledgeable Technical and Customer Support
Over 70 college faculty use the PathAdvisor LTI 1.3 Tool to teach over 150 sections and nearly 10,000 students each year.
Listen to our bookstore partners,
“For 3 years, we’ve worked with over 55 faculty and the courseware publisher Career Key to expand VitalSource’s Inclusive Access program at our University’s College of Business.
With Career Key’s extremely popular, top-notch tool, PathAdvisor, we not only save money for thousands of first-year students, but give them a confidence-building, custom experience. PathAdvisor connects students to our University’s best majors, related careers and support resources.
Faculty and advisors love PathAdvisor. It’s easy to use and students like it, which leads to more adoptions - and more student savings.
Associate Director - Course Materials, Premier University in the Southeast, partner since 2023
Courseware Distribution Channels
PathAdvisor Versions available now
California State University - Fullerton
Kansas State University
North Carolina State University
Texas State University
University of Alabama - Tuscaloosa
University of Tennessee - Knoxville
University of Toronto - Mississauga
Visit the PathAdvisor U.S. national listing in VitalSource.
Request your institution below.
29 years of Trust & Innovation
CEO Juliet Jones-Vlasceanu, GCDF, J.D. & her father, founder Dr. Lawrence Jones, NCC
In 1997, our founder Dr. Lawrence K. Jones, NCC launched Career Key on the Internet as a free public service primarily for middle - high school students and college students.
Based on decades of research and fieldwork with school and career services counselors, Career Key’s career interest inventory was the first formal, research-validated career assessment made available online.
Today, the new AI-enabled PathAdvisor LTI 1.3 tool in your LMS is our latest innovation.
Let us help you harness the power of your LMS to scale student success.