Career Key
Student-first. Faculty-led. Science-backed.
Career Key’s PathAdvisor is the AI curriculum tool that teaches career competencies and measures course impact.
PathAdvisor By the Numbers
PathAdvisor is the first and only LTI 1.3 Advantage Complete certified career readiness courseware for higher education.
Only One
LTI 1.3 certified career readiness courseware in higher education
10,000+
Students reached per year, with content personalized to each institution’s majors and careers
116 Publications
Citing Career Key assessments across 10+ countries including Singapore, Finland, and Australia
Est. 1997
Founded by a N.C. State counselor educator and a high school librarian
70+ Faculty
Across 150+ course sections at 5 partner institutions nationwide
30+ Years
Of peer-reviewed research behind every Career Key assessment
100% Renewal
Institutional customer renewal rate
WBENC Certified
Woman-owned business with a published Responsible AI Policy
Partner Institutions
Texas State University
University of Alabama - Tuscaloosa
University of Toronto - Mississauga
Kansas State University
“At the end of the first semester [using Pathadvisor], 6% of the students in that class changed their major, compared to 12% for the college at large and 14% for the university at large.”
Our secret sauce - career well-being
Few people know how important career well-being is to their happiness. Research from Gallup and others shows that “I like what I do each day,” including what’s studied in school, has the most influence on a person’s well-being (more than financial, social, physical aspects) Career Key helps you strengthen it through a holistic approach to Holland’s Theory of Career Choice and other research-based activities.
Expert career advice for everyone
Explore our ad-free knowledge base Career Advice Resources with tips and downloads to help you move forward on your career journey.