Career Key

Student-first. Faculty-led. Science-backed.

Career Key’s PathAdvisor is the AI curriculum tool that teaches career competencies and measures course impact.

Rely on our independent career guidance in an AI-disrupted world.

For Institutions

For Individuals & Students

PathAdvisor is the first and only LTI 1.3 Advantage Complete certified career readiness courseware for higher education.

PathAdvisor By the Numbers

Only One

1EdTech LTI 1.3 certified career readiness courseware in higher education - global standard for security/accessibility in your LMS

10,000+

Students reached per year, with content personalized to each institution’s majors, career pathways, and support services

116 Publications

Citing Career Key assessments across 10+ countries including Singapore, Finland, and Australia

Est. 1997

Founded by a N.C. State counselor educator and a high school librarian

70+ Faculty

Across 150+ course sections at 7 partner institutions nationwide

30+ Years

Of peer-reviewed research behind every Career Key assessment

100% Renewal

Institutional customer renewal rate

100% Women-Owned

WBENC certified business with a published Responsible AI Policy

Partner Institutions

Kansas State University
Texas State University
University of Alabama - Tuscaloosa
University of Minnesota - Twin Cities
University of Toronto - Mississauga
Northeastern State University
Enterprise State Community College

“At the end of the first semester [using Pathadvisor], 6% of the students in that class changed their major, compared to 12% for the college at large and 14% for the university at large.”

— Dr. David C. Wierschem, Ph.D., Associate Dean, Undergraduate Programs, McCoy College of Business, Texas State University

Results That Speak for Themselves

Texas State University — McCoy College of Business

SCHOOL PROFILE

75th Best U.S. Public Undergraduate Business School (Poets & Quants). 4,200 undergraduate business students. 7 majors, 5 minors, 3 concentrations, 75 undergraduate majors campuswide.

THE CHALLENGE

Identify accurate major and career fits for large, diverse cohorts of first-year students. Boost career competencies across the college’s 3-year required professional development course sequence with 5–10 faculty teaching cohorts of 800–1,200 students.

RESULTS

Using PathAdvisor’s pre/post tools, Texas State measured the impact of its first-year course on 621 students:

30% of students felt more decided and/or comfortable with their academic and career direction
35% increased their self-clarity, including knowledge of their strengths, values, personality, and interests
27% increased their knowledge of careers and Texas State majors, minors, and concentrations
Retention impact: Students in the PathAdvisor course had a 6% major-change rate vs. 12% for the college and 14% for the university.

“By using PathAdvisor data, we’re able to work with the Student Success Center and meet student needs, especially those that have high academic or other needs so that we can refer students proactively to those services and support.”

— Dr. David C. Wierschem, Ph.D., Associate Dean, Undergraduate Programs, McCoy College of Business, Texas State University

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