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The Career Key By Lawrence K. Jones, Ph.D., NCC
About the Career Key
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What's New

January, 2010
The 2010 edition of our most popular e-Book "What Job is Best for Me?" is now out! To learn more about it and to see sample pages, please visit our eBookstore here.

November, 2009
You can now follow us on some of your favorite social media websites:

  • Twitter Follow us on Twitter
  • Facebook Find us on Facebook

August, 2009

July, 2009

  • The Career Key Summer 2009 Newsletter is now available for free download, with CK News, new products/updates and CK media coverage. For more information, please visit our Career Key newsletter page.

July, 2008

  • The spread of harmful invalid career tests, especially on the internet, is a growing problem attracting national media attention. Top career development news outlets recently took the lead in raising awareness that people are harmed by invalid career tests, matched with careers chosen with no scientific basis. And viewing invalid career tests as "harmless guidance" denies the importance users give their test results while diminishing the credibility of the career development profession.

    In the last six months, Dr. Lawrence K. Jones, author of the popular Career Key public service website and a recognized national expert on career development, wrote three articles in the top career development trade publications read by approximately 30,000 career development professionals nationwide:

    • November/December 2007 issue of School Counselor magazine, "Testing the Test: Career interest tests can be an important tool in a school counselor's repertoire.  Not, however, if the tests aren't valid.  Learn how to separate the wheat from the chaff," published by the American School Counselors Association. For an article download, visit our Press Room.
    • May 2008 issue of the national Washington Counseletter, "Special Report: Testing the Test; Harming Students by Using an Invalid Career Test," published by Chronicle Guidance Publications; and
    • Summer 2008 issue of NCDA's Career Developments magazine, "Caution: Internet-Based Assessments May Be Hazardous to Your Career," published by the National Career Development Association.

    Concern about harmful career tests has spread to the national media. In the Sunday June 29 column for Tribune Media Services, one of the U.S.'s most well-known career columnists, Joyce Lain Kennedy, wrote about invalid career tests: "Tests Just One Spoke on Career Wheel."  See the column here.

    And MSNBC's career columnist, Eve Tahmincioglu, wrote about The Career Key in her popular blog, Career Diva, listing our tips for choosing the right career test. Check out her post here.

May, 2008

  • We are proud to announce the launch of our newest website, Career Key Canada. Canadian users can now take the scientifically valid Career Key test and receive accurate, up to date, and comprehensive Canadian information about matching Canadian jobs that interest them. We also integrated into the Career Key Canada website the best online Canadian resources for occupational information, labour market forecasts, and education options.

December 3 , 2007

We are excited to be in the final stages of launching these new features:

  • 90-day access to test results and career exploration history; and
  • Multi-page downloadable color booklet, "What Your Scores Mean"

By December 15, these features will be up and running on the Career Key website. Existing password holders from our group purchase program can continue using the Career Key, except they will also enjoy our new features; an email explaining these changes to our existing group purchasers is coming soon.

    Also by December 15, our new Self-Employment Key test will be launched with the same new features. This unique test, along with high-quality self-help modules, helps people decide whether self-employment is right for them and what type of business best fits their personality. In addition to receiving scores for Holland's personality types, users will receive scores for the two personality dimensions most indicative of success in self-employment.

November, 2007

  • Made available online for purchase the popular, scientifically valid Career Decision Profile®. It is widely used by career counselors to help assess clients' readiness for counseling, determine the best services to provide, and to evaluate counseling and program effectiveness. It is also frequently used in research. Click here to order.

March - July, 2007

  • Created an easy-to-use, one-page Guide to Using The Career Key® to Meet the ASCA National Model Competencies. Download here.
  • March 3rd we presented at the Joint Conference of the Oregon and Washington School Counselor Associations on "Meeting ASCA Standards Using the Career Key®" Practical and affordable methods school counselors can use to meet the competencies of the ASCA National Model were discussed. Download handouts.
    More . . .
  • July 6 we will present at The National Career Development Association Global Conference in Seattle, WA: The Career Key® and Global Collaboration via the Internet: Case Study - The Caribbean. Ms. Angela deFreitas, the preeminent leader of career counseling and guidance in the Caribbean will be our guest and co-presenter. The Career Key® is truly international in its impact, positively affecting the lives of students and adults.

January, 2007

  • The Self-Employment Key progresses. It will give you expert help in answering: Do I want to be self-employed? Be an entrepreneur? Own my own business? Which businesses best fit my personality? It is based on the best science and practices of career counseling. You get comprehensive, accurate information about each one you identify.
  • A special version of the Career Key test will match your personality with occupations where 10 percent or more of the people are self-employed AND much more . . . It will be ready in the fall.

September, 2006

  • The five island/nation tour presenting the Caribbean edition of the Career Key was warmly received by school counselors, educators, and labor officials. The presentations were given by the author, Dr. Lawrence Jones, and the publisher, Ms. Angela DeFreitas. It was sponsored by the ministries of education, St. George’s University, J.E. Bergasse, PSDP/European Union and Jolly Beach Vacations.

May, 2006

  • The online store of the American School Counselor Association offers the new notebook version of the Career Key.More.....

March, 2006

  • A simple, inexpensive, discounted group purchase option created for taking the Career Key® test. This gives schools, colleges, and other groups an affordable option for offering the Career Key test to those they serve.

February, 2006

  • Updated the occupational information database for the Career Key website with the new 2006-7 data from the Bureau of Labor Statistics, Occupational Outlook Handbook. All of the occupational information visitors receive at the Career Key website is based on this new data -- the newest and most comprehensive available.

September, 2005

  • Fee-based Career Key test created to support increasing costs of the website.

July, 2005

  • The redesign of The Career Key® website is completed and launched!  Begun in April (see below), it is designed to fulfill our mission: to be The nation's source for professional help in making career choices.  Email us with your comments.
  • Military to a Civilian Career added.  It helps service personnel decide whether to leave the military or not, and which career to choose, if they decide to leave.  Advice on minimizing adjustment problems is also offered.

June, 2005

Five new modules added:

  • Self-Employment is designed to help individuals make a thoughtful, informed decision about whether self-employment is a good option for them.
  • Getting Started Choosing a Career shows visitors how make the best use of the many resources on the Career Key website . . . where to start and how to proceed.
  • Networking describes a powerful strategy for job searching and career development.  Practical steps for developing an effective network are described.
  • Changing Careers is about making good decisions about changing one's career.

April, 2005

The highly respected web design firm, Gravitate Design Studio, helps us consider the aesthetics, graphic design, navigation, and content of our website.  How can we best fulfill our mission: The nation's source for professional help in making career choices -- the website everyone goes to for expert help with career choices -- career changes, career planning, job skills, and choosing a college major or educational program.

March, 2005

Job Satisfaction added.  Based on more than 40 years of research, this article helps us understand why some workers are happy in their work and others are dissatisfied (over 50%).  Visitors learn eight proven strategies for maximizing job satisfaction.

March, 2005

Holland's Theory of Career Choice and You revised to include guidance for those people who have inconsistent personality patterns, like Realistic-Social.

January, 2005

Angela deFreitas, the dominant leader in career education and development in Jamaica, and publisher of the Caribbean Career Key, launches A D Publications website, Choices. Through her efforts the Caribbean Career Key now serves thousands of adults and children.

April, 2004

In collaboration with the USAID and Alternative Sociale in Romania, The Career Key® paper-pencil test was translated and adapted for use in Romania.  This was part of a grant to discourage the exploitation of children, especially sex slave trafficking.  The Romanian Career Key is now being distributed to teachers and counselors by UNICEF.

February, 2004

The Value of Career Counseling & Guidance added.  The authors of this report reviewed the research literature for studies investigating the educational, social, and economic benefits of informed career decisions.  The results help counselors and educators justify career counseling and career guidance programs.

February, 2004

Achieving the ASCA National Standards helps professional school counselors use resources on the Career Key website to meet most of the American School Counseling Association's student competencies for Career Development, as well as many in the Academic and Personal/Social areas.

January, 2004

Choosing a Military Career added.  Using a scientific approach, visitors are helped in deciding about a career in the military.  The emphasis is on making a good decision.  Many helpful resources are offered.

January, 2004

Beware of Harmful 'Tests' on the Internet is written for the public.  It describes how invalid career tests can mislead and harm people.  If evidence of validity is not given, people should assume that they are invalid and harmful -- and this includes most of the measures on the Internet.

January, 2004

Harmful Career 'Assessments' on the Internet warns professional counselors and educators about the profusion of new career tests, quizzes, sorters, finders, and profilers on the Internet -- and the potential harm invalid measures can do to their students and clients.

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